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A GIA is like a GIC … with a twist!

Tell your clients: A Guaranteed Interest Annuity comes with the benefits of a low-risk investment… with some extras they won’t find at the bank.
New & Improved eApp
Our CEO talks about our new & improved eApp, the newly refreshed advisor site, and our more inclusive brand – and how our transformation will make it even easier to do business with us.
Can a company be kind?
Will focusing on genuine human kindness help you attract and retain clients? Will more people be interested in our brand of life insurance products if we use kindness as our compass?
Advisor Support
Our VP of Sales & Distribution talks about how we are here to support our advisors during this exciting transition.
News & Events
Stay up to date with news and events at Serenia Life.